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Seminole Hard Rock Hotel & Casino Supports Local Charities During PINKTOBER® – Hard Rock’s 15th Annual Breast Cancer Awareness Program

HOLLYWOOD, Fla. (September 22, 2014) – This October, Seminole Hard Rock Hotel & Casino Hollywood will help support breast cancer awareness in our community through Hard Rock’s 15th annual PINKTOBER campaign. Local PINKTOBER initiatives will benefit the American Cancer Society “Making Strides Against Breast Cancer”, Memorial Hospital Breast Cancer Imaging Center and the Susan G. Komen Foundation.

As the title sponsor for the American Cancer Society “Making Strides Against Breast Cancer”, Seminole Hard Rock Hollywood has donated $50,000 to help build awareness, support the lifesaving mission of the Organization and raise funds for the October 11 Fort Lauderdale walk starting at 9a.m. at Huizenga Plaza in Downtown. Anyone interested in being part of the Seminole Hard Rock “Rock the Walk” team, can sign up at various locations inside the resort.

Other pink touches will complement the resort façade and amenities. The hotel exterior will be illuminated with pink lighting. Guests can play Blackjack in the Casino’s Pit 3 decorated with pink accents and tables remade in pink felts. Complementary chair massages will be available in select locations inside the hotel, where donations will be accepted in lieu of payment. At the Rock Spa, $59 “Shades of Pink” manicure and pedicure will be offered. On Friday and Saturday, September 26 & 27, the hotel lobby will feature a Pinktober-themed entertainment experience.

Pink drink specials include the Rockin’ Pinktini at Council Oak and the Plum Lounge in High Limit Slots, Rockin’ Pinktini and Raspberry Mojito at Center Bar and Pink Bellini at Blue Plate. Constant Grind will offer pink cupcakes, pink parfaits and doughnuts. A $1 donation from each item sold will benefit American Cancer Society “Making Strides Against Breast Cancer”.

In addition, The Seminole Tribe of Florida will be donating $1 to the Susan G. Komen Foundation for every bottle sold in the month of October on pink labels Chianti Classico Livernano Riserva and Chianti Classico Livernano.

All PINKTOBER-long, Hard Rock Cafe will be showcasing musical artists with their own pink passion to benefit the Memorial Hospital Breast Cancer Imaging Center. For a complete schedule, visit www.seminolehardrockhollywood.com/pinktober.

Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 15 percent of the retail price of each pin and other products going directly to the cause. Hard Rock’s 2014 PINKTOBER products, including a men’s and ladies t-shirts, pink bathrobes, pink sheets and limited edition PINKTOBER pin are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online at www.hardrock.com. Merchandise availability varies by property.

Seminole Hard Rock Hollywood “Get into Bed for the Cause” pink room packages include a deluxe room outfitted with pink sheets and bathrobes. Standard daily rate applies. A limited edition PINKTOBER pin and $50 resort credit (valid at Rock Spa, Constant Grind, Beach Club, Hard Rock Cafe, Blue Plate, or Council Oak Steaks & Seafood) can be added for an additional $25 per night. Proceeds of 25% of room revenue will be donated to the Breast Cancer Research Foundation.

The Making Strides Against Breast Cancer Fort Lauderdale walk is slated for Saturday, October 11, 2014 starting at 9a.m. at Huizenga Plaza in Downtown.  For more information on the walk and how you can get involved, call 1-800-227-2345 or visit MakingStridesWalk.org. For a schedule of PINKTOBER events and activities, visit www.seminolehardrockhollywood.com/pinktober.

About American Cancer Society

The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we celebrate our 100th year of service, we’re determined to finish the fight against cancer. We’re finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit www.cancer.org.

About The Breast Cancer Research Foundation®:

The Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation’s most fiscally responsible charities. We are the only breast cancer organization with an “A+” from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at www.bcrfcure.org.

Social for the Cause

As part of the 2014 PINKTOBER campaign, Hard Rock encourages fans to show off their support and #MakeItPink on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock wants everyone to join the fight and utilize the #MakeItPink hashtag in their social media posts this fall.

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino invites you to play, stay, dine, and shop at South Florida’s premier destination for fun and entertainment, Where Rock Royalty Lives. Over 90 tables offer Blackjack, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold’em Bonus Poker, Casino War and Let it Ride on a nearly three-acre casino floor. Additionally, over 2,200 slots include the Native-American Casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room, are available for guests to enjoy. Loyal Player’s Club members also have access to the exclusive VIP Plum Lounge and VIP Chef’s Table show kitchen. The Poker Room at Seminole Hard Rock hosts various games and tournaments of Limit and No Limit Texas Hold ’em, 7-Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Cafe -Hollywood, part of Hard Rock’s 142 globally recognized rock ‘n’ roll restaurants. The Green Lodging Certified by the State of Florida, AAA Four Diamond-rated resort showcases 500 luxurious guest rooms, 40,000 square feet of meeting room space, Rock Spa, award-winning restaurants, high-energy nightclubs, lounges and bars, boutique retail shops, the 350-seat Paradise Live theater and the 5,500–seat Hard Rock Live concert arena. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at www.seminolehardrockhollywood.com, facebook.com/seminolehardrockhollywood,twitter.com/SHRHollywood, instagram.com/semhardrockhollywood and youtube.com/semhardrockhollywood.

-SHR-