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Seminole Hard Rock Hotel & Casino in Hollywood, Tampa To Sponsor American Cancer Society’s Local Making Strides Against Breast Cancer Walk

$100,000 Donation Part of Hard Rock International’s

15th Annual PINKTOBER® Campaign

HOLLYWOOD, Fla. (September 2, 2014) – In honor of Hard Rock International’s annual breast cancer awareness campaign, Seminole Hard Rock Hotel & Casino in Hollywood and Tampa have joined forces in support of the American Cancer Society’s Making Strides Against Breast Cancer Walk in Fort Lauderdale (October 11) and Tampa (October 18) to help make a greater impact in the fight against breast cancer.

Each property will donate $50,000 to help build awareness, support the lifesaving mission of the Organization and raise funds for their respective events, thereby bringing the total donation to $100,000.

Last year, Seminole Hard Rock Hotel & Casino Tampa raised nearly $90,000 during its PINKTOBER® program to help fund research for prevention and a cure for breast cancer. A major component of the program was its $50,000 title sponsorship of the Making Strides Against Breast Cancer Walk, which included a property team totaling 258 people. Additionally, Seminole Hard Rock Hotel & Casino Tampa was recognized by the City of Tampa for its month-long efforts via a Proclamation issued by Mayor Bob Buckhorn naming October PINKTOBER® month.

Seminole Hard Rock Hotel & Casino Hollywood continues to create awareness for the fight against breast cancer during its localized PINKTOBER® campaign. Fundraising efforts are designed to engage the community and its employees through special events, property-wide initiatives and by participating in the Making Strides Against Breast Cancer Walk.

Now in its 15th year, PINKTOBER® is Hard Rock’s campaign for breast cancer awareness. During the month of October, the community is invited to join forces with Hard Rock® and a host of musicians around the world for parties, live music events, and the chance to raise awareness and money for local, national and international charities. As well, a portion of the proceeds from the sale of PINKTOBER® apparel and accessories goes directly to breast cancer research. The Breast Cancer Research Foundation and The Caron Keating Foundation are just two of the organizations that will benefit from participating in PINKTOBER®.

The American Cancer Society’s Making Strides Against Breast Cancer Walk in Fort Lauderdale is slated for Saturday, October 11, starting at 7 a.m. at Huizenga Plaza, while the Tampa event will take place Saturday, October 18, starting at 9 a.m. at the Tampa Bay Times Forum. For additional details visitwww.makingstrideswalk.org.

About Making Strides Against Breast Cancer

Established in 1993, Making Strides Against Breast Cancer has been the American Cancer Society’s rallying cry to build awareness and funds to fight breast cancer. Since then, 10 million walkers have collected more than $594 million.

Making Strides Against Breast Cancer funds make a difference by:

  • Helping people take steps to reduce their risk of breast cancer or find it early when it is most treatable
  • Investing in groundbreaking cancer research to find, prevent, treat, and cure the disease
  • Providing free information and services to help people facing breast cancer today when and where they need it including transportation, lodging, wigs, support programs, financial assistance, and more
  • Ensuring access to mammograms for women who need them.

About American Cancer Society

The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we celebrate our 100th year of service, we’re determined to finish the fight against cancer. We’re finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit www.cancer.org.