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Partnerships

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership

Posted: Fri, Mar 05, 2021

The alliance between the two iconic brands will include Sports Illustrated Swimsuit content shoots at Hard Rock integrated resort destinations, retail collaborations, and social initiatives focused on empowering women Sports Illustrated Swimsuit and Hard Rock International have joined forces to to amplify strategic opportunities for each of these pop culture institutions including the creation of

69TH MISS UNIVERSE COMPETITION® TO AIR LIVE FROM SEMINOLE HARD ROCK HOTEL & CASINO IN HOLLYWOOD, FLORIDA, SUNDAY, MAY 16, AT 8 P.M. ET

Posted: Wed, Mar 03, 2021

The Miss Universe Organization today announced that the 69th MISS UNIVERSE® competition will air from the Seminole Hard Rock Hotel & Casino Hollywood on Sunday, May 16, 2021.  The competition will broadcast LIVE around the world from 8 to 11 p.m. ET. “We have spent months planning and preparing safety precautions to develop this edition of MISS UNIVERSE—one that